Announcement from the organisation formerly known as The Body Shop Foundation
It's time for a revolution in kindness
Following our recent announcement, the organisation formerly known as The Body Shop Foundation today announces a brand new name, following the recall of the trading licence on the name by The Body Shop International.
With immediate effect, our organisation will be renamed as ‘Revolution in Kindness’ registered charity number 802757R and will continue our work, finishing with one final grants round inviting previously supported groups in the Foundation’s rich history. These groups and the projects funded will allow us to celebrate for one last time the un-sung community heroes who work on incredible diverse issues and their remarkable achievements as a result of this support; all things that have become synonymous with our grant making organisation.
“The name ‘Revolution in Kindness’ takes us back to our original roots as it is an extension of an idea had by Anita Roddick, which later turned into a book of collective thoughts and essays from renowned community activists and celebrities” explains Lisa Jackson, CEO. “She was interested in showing that kindness had a power all of its own, that could create a more charitable movement and as such, threw out compassion, hope and positive impact like a light”.
In Anita’s own words “”Kindness doesn’t have to be insipid or random to be effective. Far from it: deliberate kindness can be fierce, tenacious, unexpected, unconditional and sometimes positively revolutionary”. This really resonated with us as we approached the final months of the Foundation and it became obvious when our paths diverged from the company that it was truly the DNA and spirit that beat at the heart of our organisation”.
For more information on ‘Revolution in Kindness’ or to see which groups receive funding in the final grants round, keep in contact and join our Facebook page or Twitter feed. Join the revolution!